iTunes Help
On a PC – “Right Click” on the orange ‘RSS’ button.  A menu will appear and select ‘Copy Link’ from the options or similar.  Then in iTunes – select Advanced>Subscribe to Podcast... A window will open and ‘paste’ the URL.  That should be all you need to do.

On a Mac – Press the ‘Control Key’ while you “Click” on the orange ‘RSS’ button.  A menu will appear and select ‘Copy Link’ from the options.  Next in iTunes – select Advanced>Subscribe to Podcast a window will open and ‘paste’ the URL.  That should be all you need to do.

---

URL
1.) Copy the URL
2.) Paste the URL into your Podcast application

---

The Basics
1.) Right Click (PC) or Control Click (Mac) on the 'RSS' button
2.) Copy the URL from the location bar in your browser
3.) Paste the URL into your Podcast application